In this post, I’m going to show you exactly how to drive more organic website traffic.
Here’s the issue: users on average read a maximum of 28% of words during a single webpage visit and leave between the first 10 to 20 seconds of viewing a website (Wyzowl).
(Source: Wyzowl)
However, I’ll walk you through 6 seamless strategies to both drive more traffic and increase the average time-per-visit.
So let’s get started, shall we?
1. Reduce Your Bounce Rate
A high bounce rate can be both damaging to your organic website traffic and conversions.
And thanks to Google’s new ranking algorithm, high bounce rates can greatly damage your organic website traffic and SEO.
I know, pretty bad news.
The good news is that substantially improving your bounce rate can be seamless.
a) Use Bucket Brigades
Bucket brigades are words and phrases that you can use to keep people on your page.
Here are some examples:
-What’s the bottom line?
-Now:
-But here’s the kicker:
-Wanna know the best part?
-Here’s the craziest part:
-It gets better/worse:
Below is an example of how you can use Bucket Brigades inside your copy
(Source: Leadfuze)
All you have to do is find the area in your content where people are most likely to hit the “back” button
and insert a bucket brigade in that exact spot.
b) Push Your Content Above The Fold
Nowadays, a consumer’s attention span is incredibly short.
So putting your content below the fold, where your words are not visible without scrolling, can be crippling to a content piece.
See image below:
Instead, you want to publish your first paragraph at the very top of your first page, like this:
Otherwise, you’ll find numerous people bouncing off your page and hitting the daunting ‘back button’.
Whenever possible, avoid putting large images or ads above the fold.
c) Short Blog Post Intro's
I can’t explain the number of times that I’ve read blog post introductions that are WAY too long.
And because I’m a human like everyone else, I tend to click off the page before I’m halfway done with the intro.
Needless to say, long intro’s can kill organic website traffic.
And after some trial and error,
I’ve found that short introductions substantially reduce bounce rate and increase time spent on pages.
An easy rule of thumb: keep your blog post introductions to 8 sentences or less,
and then jump into the body of your content right away.
Like this:
Not like this:
Keep it short and sweet with no fluff.
2. Publish Long Form Content
A few years ago, Buzzsumo analyzed 1 million articles and found that longer-form content received the highest number of shares (Buzzsumo)
As shown above, content above 3,000 words receives 208% more shares than content with 1000 words or less.
Alongside being phenomenal for SEO, longer form content garner’s incredibly higher organic website traffic reach and shareability.
3.Optimize For Mobile-First Index
On Google
Google rolled out a ‘mobile-first index’, which means that it now counts the mobile version of your website as priority.
This also means that Google largely ignores the desktop version of your website.
The why?
It’s simple.
People consume substantially more mobile content than desktop, and Google wants to optimize for that.
Want to know the good news?
Google created a simple tool that measures how “mobile-friendly” your website is to the average consumer: The Mobile Friendly Test
If your page isn’t mobile friendly, you’ll get results similar to this:
If it’s optimized for mobile, however, you’ll receive a message like this:
And it will even give you specific recommendations to make your page better:
And now, you can easily fix or improve aspects of your site to optimize Google’s mobile-first index and increase organic website traffic.
4. Publish Content That Goes Viral
Is there an ultimate secret formula to publishing content that goes viral?
Of course not. If there was, it wouldn’t be so hard to go viral.
However, your organization can make some quick changes that will substantially increase the chances of going viral.
a) Viral Content Is Highly Visual
This can range from infographics to videos or even visual data.
The importance doesn’t lie in the type of image, but simply that images are used as much as possible throughout content.
A study by American Marketing Association showed that contents rich in images get up to 94% more engagement than written content with n0 images.
Why do you think I publish so many images within my articles?
it works.
So, when creating, always remember to include visuals in your work.
b) Viral Content Is Usually High Value
In other words, content that goes viral is typically useful in some way.
Whether you’re teaching somebody a new marketing tactic or showing them how to make chunky ice cream from scratch,
your content needs to be something that someone can preferably take action on or make use of right away.
c) 'Nudge' For Virality
Lastly, giving content an initial ‘nudge’ can be incredibly effective in increasing your chances of virality.
A nudge can look like re-publishing on platforms like reddit, a blog or other channels to increase exposure across the board.
5. Promote Your Content Using Quuu
Quuu is a simple and effective way to get your content on more eyeballs.
How?
Submit your best content and Quuu will ask influencers to share it on twitter, Linkedin, instagram and other channels.
It’s a very easy way to use influencer marketing without any of the work.
6. Use Question-Based Platforms To Make Relevant Content
This strategy is a quick and simple way to bolster your content.
Here’s the scoop:
Find questions that your target audience asks online through different platforms, and then answer those questions in your content.
Where can you find these questions?
Some of the best platforms to use are Quora, Buzzsumo, or Answer the Public.
Start by researching key words or questions in your field.
For example, if I was a health coach and wanted to see what questions people are asking about keto, I would search a few keywords like ‘keto diet’.
On Answer The Public, results will look like this:
Then, you can either
a) create entire posts or guides to answer the questions or
b) incorporate the answers into content.
There you have it.
Six quick changes that, if executed properly, can substantially increase your website traffic.
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